Content is More Important than Look and Feel
This is a short post to remind ourselves that content is more important than look and feel. It is far less fun for some people but in terms of getting traffic, look and feel is much less important than content. The way I see it is this. The website, be it a blog or a conventional website must meet a minimum standard on look and feel. By look and feel I mean the overall appearance of the site. It should give the impression that it is professionally produced. But once that standard has been met, leave it alone. But, and this is a big but, ultimately, people are searching for information and once they have noticed the look and feel (in passing) they are searching for the information that they want and they want it quickly. Sometimes the look and feel and design of the site can get in the way of finding information. It should really be pretty plain and well organised. Sounds boring but a simple set up and design is best. You have only got to look at Google to see how the experts do it