Friday, 12 June 2026

How Apple Uses Psychology to Hook Millions Worldwide

In my view - using a little bit of imagination - at the beginning, Steve Jobs sat down with his 'lieutenants' and discussed how they could capture a worldwide audience into believing that owning an Apple device was cool and made the owner special, almost a rebel against corporate greed and abuse. That's how I see it: a kind of mass con of the world's public. And now many years later Apple is the monster really despite their image which projects a whiter-than-white persona. Yes, Apple make great products but their MO is to create a kind of cult following and it has conclusively worked to a tee.
Below is a short article written by AI on this topic on my instructions. I used Google Gemini. Sidebar: I believe in woking in partnership with AI in writing posts because AI can do things I can't and I can do things that AI can't. I can have an opinion for instance whereas AI can't. I can have emotions expressed as a passion whereas AI can't. 
But AI can summarise discussions in an instant and perfectly. It can present facts rapidly and accurately. but you have to be cautious and demanding when using AI. Demand that it works to your orders and ask for hard truths not stuff designed to please you.

Saturday, 6 June 2026

Raducanu is about to lose her poster girl image to Maja Chwalinska

Maja Chwalinska is one step away from emulating Emma Raducanu in winning a tennis grand slam tournament as a qualifier. If she achieves that today I sense that it will impact Raducanu's sponsorship deals as she is hanging on to sponsorship despite comprehensively failing on the tennis court since her momentous win. Raducanu continues, years later, to leverage her US Open victory in 2021. That can't continue indefinitely clearly and Maja Chwalinska's success at Roland Garros will likely hasten the end to Raducanu's enormous sponsorship earnings.

In addition, and without wishing in any way to sound sexists, Chwalinska is as marketable as Raducanu as she is physically attractive. And she speaks great English. A perfect sponsorship partner.

Here is some information about here from good old AI which relied on about a dozen sources believe it or not.


Maja Chwalińska is a Polish professional tennis player who made sporting history by becoming the first qualifier to reach the French Open final. Born on 11 October 2001 in Dąbrowa Górnicza, Poland, she began playing tennis at age seven and was a standout junior, reaching the 2017 Australian Open girls' doubles final alongside compatriot Iga Świątek. 
Her rise to the elite level has been defined by extreme resilience. In 2021, she took an indefinite break from the sport to battle severe clinical depression. Supported by a dedicated medical specialist and her family, she gradually returned to tennis, refining a unique, tactical style based on exceptional slice variety and defensive spin.
Regarding her language abilities, Chwalińska is a native Polish speaker. Navigating the international WTA tour, she is completely fluent in English, utilizing it flawlessly during her global press conferences and post-match interviews. Additionally, her career-long developmental partnership with her long-time Czech coach, Jaroslav Machovský, has heavily exposed her to the Czech language, allowing her to easily bridge communication gaps within her training team. 

If you would like to expand on her story, I can provide further information regarding her historic match statistics, details about her coaching setup, or the specific mindfulness techniques she used to overcome depression.
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P.S. please forgive the occasional typo. These articles are often written at breakneck speed, sometimes using Dragon Dictate. I have to prepare them in around 20 mins. Also, sources for news articles are carefully selected but the news is often not independently verified. And, I rely on scientific studies but they are not 100% reliable. Finally, (!) I often express an OPINION on the news. Please share yours in a comment.

Thursday, 4 June 2026

Philippe-Chatrier court design error allows distracting shafts of light




The main show court at the Roland Garros clay court complex in Paris has, in my view, a design error somewhere because when the sun shines shafts of bright sunlight hit the court at several places as indicated in the image which are potentially distracting for the players and the certainly impair the viewing satisfaction of the customers both in the crowd courtside and at home on the television.

This problem may be linked to the construction of the sliding roof. I don't know. But whatever the cause there must be several gaps in the structure facing the sun. These gaps may be between the roof and the base.

Whatever, the designers should have factored this into the design. Perhaps they did and decided that it was impossible to avoid this minor irritant.

Another and entirely separate irritant is the rolled up court cover which is at the end of the court rather than at the sides. This has occasionally caused ball boys and girls and on one occasion a player to trip up on the folded cover.

Just 2 little 'defects' that I have noticed but which none else cares about perhaps! Actually, I think one of the commentators said that the covers should be moved.

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P.S. please forgive the occasional typo. These articles are often written at breakneck speed, sometimes using Dragon Dictate. I have to prepare them in around 20 mins. Also, sources for news articles are carefully selected but the news is often not independently verified. And, I rely on scientific studies but they are not 100% reliable. Finally, (!) I often express an OPINION on the news. Please share yours in a comment.

Saturday, 30 May 2026

AI is programmed to sycophantically please users which can lead to errors

Quick note: it is clear to me after using AI quite a lot and reading the news about AI that in general the programmers are liberal democrats living in California (!) supported by other programmers across the world who also tend to be liberal-minded meaning not right wing. 

This leans into AI being somewhat woke on occasions and certainly it has an almost manic desire to please the user; to provide responses which support the user's beliefs. The aim: to get the user hooked onto AI. To create a bond between user and AI.

The overall objective is to grow AI to make it more valuable. That is the business model and it interferes with the production of good, accurate answers.

You end up distrusting AI once you have been burnt say in writing an important document in your employment and discovering too late that it is riddled with errors and fiction. AI tends to 'infer' things if it does not know the answer. This means it can make things up!

Or the prognosis is too generous. Or AI's prediction for success in, for example, a law suit is far too optimistic. AI wants you to believe that you will win your law suit so you come back for more advice and more drafting. Watch out! Be aware of the dangers.

AI is brilliant in many ways and enormously capable - such as summarising many documents - but it is also quite deeply flawed on occasions.

One way to prevent these AI errors and distortions is to ask it some tough questions. Ask something like this: "Now please tell me the projected outcome of this law suit in raw, realistic terms. I want the hard, raw truth please even if it hurts!"

Try something like that. I guarantee that you will get a good response and it will be realistic, not over-optimistic crap.

And ask two AI bots the same question; say ChatGPT and Bing Co-Pilot. Cross check the responses. This is useful.

AI is currently best used for research but this needs to be checked or confirmed.

Heavy users call upon AI to act as an agent. This is how that plays out: [this section comes from AI itself!]

AI in agency mode means AI that doesn’t just answer prompts — it acts on your behalf.

AI agency turns a model into an autonomous operator capable of pursuing goals, executing tasks, and coordinating tools without constant human prompting. Instead of producing isolated responses, the system interprets a high‑level instruction, breaks it into actionable steps, and carries them out across software, APIs, and online environments.

In practice, an AI agent can monitor workflows, schedule actions, draft and publish content, analyse data, or maintain systems. It evaluates results, adapts its plan, and continues operating until the goal is met or conditions change.

The value comes from autonomy. Human attention is the bottleneck in digital work; agents remove that constraint. They can run continuously, handle multi‑step processes, and coordinate multiple sub‑agents specialising in research, writing, optimisation, or monitoring.

This shifts AI from a passive assistant to an active operator. It becomes a background workforce: checking logs, updating content, responding to events, and improving performance over time. The intelligence matters less than the autonomy loop — observe, plan, act, review.

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P.S. please forgive the occasional typo. These articles are often written at breakneck speed, sometimes using Dragon Dictate. I have to prepare them in around 20 mins. Also, sources for news articles are carefully selected but the news is often not independently verified. And, I rely on scientific studies but they are not 100% reliable. Finally, (!) I often express an OPINION on the news. Please share yours in a comment.

Friday, 29 May 2026

Sinner's collapse symptomatic of heavy demands on pro-tennis players

No one (but Sinner!) knows why Jannik Sinner's tennis effectively collapsed in his match against Juan Manuel Cerúndolo at the French Open. He has not explained. He just said that this happens in pro-tennis. 'It is what it is."


Somewhat opaque actually. He knows what the problem is but does not want to disclose it. Fair enough. My guess is that his energy tank ran empty. He played a lot before the French and won successive tournaments on a 30-match winning streak. He said he felt ill but unspecifically. To me that indicates a general malaise brought on my consistent overexertion. A kind of breakdown.

He burned out suddenly. This assessment is in line with what Alcaraz has been talking about recently namely that men's pro-tennis is currently too demanding for the top players as they play far more matches than the lesser players. The consequence for Alcaraz is a wrist injury. Too much pressure on the wrist as Alcaraz has an incredibly forceful playing style. His success is based on it.

Sinner plays the most matches of all at the moment. There are limits. He reached his. He says that he'll take time off and recharge before the grass season. He needs to.

Sometimes energy levels can crash for top sportsmen if the demands are consistently high. Humans are not machines.


Update: a recent (11th June 2026) tells me that there was nothing wrong with Sinner. This indicates a mental exhaustion in my view. He has had to push himself too hard for too long. Remember that he almost invariably gets to the final in the tournaments he competes at. This means that he plays more competitive tennis than anyone else on the circuit either male or female remarkably.

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P.S. please forgive the occasional typo. These articles are often written at breakneck speed, sometimes using Dragon Dictate. I have to prepare them in around 20 mins. Also, sources for news articles are carefully selected but the news is often not independently verified. And, I rely on scientific studies but they are not 100% reliable. Finally, (!) I often express an OPINION on the news. Please share yours in a comment.

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