1. Only buy from retailers you already know and trust
If you’ve never used the site before, skip it. A familiar and known website beats a flashy new one every time. I buy most of my online stuff (mainly functional items) on Amazon as they have a great returns policy and are reliable with fast delivery (I use Prime). Stick to 2 or 3 online retailers you have used before and trust. Don't branch out and use an unknown retailer because you are likely to be stung.
2. Stick to Amazon — but only sold by Amazon
Amazon’s own stock, own fulfilment, own returns. That’s the safe zone. Use Amazon Prime and don't deviate. I am not trying to promote Amazon. Just trying to avoid pain-in-the-arse scammers of which there are millions nowadays.
There has been a surge in fake retailer websites. Please be aware of this as it is a major problem.
3. Never follow ads to a shop
- Not Google ads.
- Not Instagram ads.
- Not Facebook ads.
- If you want Amazon, type amazon.co.uk yourself. That is AI advice. I don't do that. But it might be wise for extra certainty.
4. Treat “too good to be true” as “fake”
A £120 jumper for £39 is not a bargain.
It’s bait. Resist the temptation.
5. Check the domain, not the design
Scam sites look perfect.
Domains don’t lie:
- Weird endings = avoid
- Odd spellings = avoid
- Recently registered = avoid
6. Don’t enter card details anywhere unfamiliar
If you’re hesitating, that’s your answer.
Close the tab.
7. Returns policy tells you everything
If it’s vague, missing, or copied from somewhere else, walk away.
8. When in doubt, don’t buy
There will always be another jumper, another sale, another shop.
Your money is worth more than their trick.
If you ignore this advice (!) here are some tips on checking for a fake website:
How to spot a clone site (even when it looks perfect)
Because the fakes are now extremely polished, the old advice (“look for the padlock”) is no longer enough. The more reliable red flags are:
Too-good-to-be-true pricing (even if only slightly cheaper than normal)
Odd domain endings (.shop, .top, .store, .xyz) or subtle misspellings
No physical address or a generic Gmail contact
No returns policy, or one copied verbatim from another retailer
Stock photos or product images that appear on multiple unrelated sites
Checkout pages that feel “off” or ask for unusual information
No social media presence, or brand accounts created very recently
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