He is a classic blue Brit SH. The coat looks dense and a nice cool blue/grey.
The breed standard says that the coat is "hort, very dense, well bodied and firm to the touch. Not double coated or woolly." That is a direct quote for accuracy. I am sure the CFA won't mind. Max has a coat that probably pretty nicely matches the breed standard.
The eyes are a nice orange/copper color. This is the classic color with the blue coat. The breed standard does not specify color.