Skip to main content

Quality Content is King on the Internet

Staying at number one in Google search can be fraught with anxiety. We know how hard it can be to get to the number one position on a search engine results page (SERP). It can take a hell of a long time and the best SEO that you can apply or you just might get lucky but, frankly, there is no luck on the internet as it is all controlled by those algorithms. What is particularly interesting is how, do you stay at the top once you are there and if you got to the number one position quite quickly but then disappeared, what happened and why?

In my experience the key is this. Google can track what we do off the page. Here is a possible example. Say your web page is at the top of page one of SERP. You built it a few days before it hit page one number one. Then after two weeks it has gone to page 5. What is happening, in my opinion, is that Google is measuring the amount of time people stay on the new page. Google measures what happens before, during and after the visit to the page in question and in so doing is able to tell how valuable the page is to visitors.

If visitors consistently arrive, stay a short time and then search again, the page is not, on the face of it, providing the information that it says it should. Google of course knows the search keywords or phrase so can measure that against the title and content of the article. If visitors stay on the page for longer than average and then perhaps go to another page from the same website and then off the internet that would indicate that the page has satisfied the market and that the website has as well. Google is measuring the quality of the content through visitor behavior.

This then, once again, tells us the obvious really. Everything that we do on the internet as website creators is very secondary to the quality of the content. Google can measure the quality of your content through its algorithm. Above all else the business that is Google needs us to build meaningful and excellent content to satisfy its customers. It knows where it is. However, and this is a big however, although good old Google is very good it is not perfect and it gets it wrong sometimes. One weakness, I think, is that a good page that is short but nonetheless provides the answer to a question may fail just because visitors can read, digest and get off quickly. Algorithms will have weaknesses.

From Quality Content is King to Home Page

Comments

Popular posts from this blog

Cat Ear Mites

Brown gunge. Yes, I know this is a ferret! It does show the build up of dark brown to black ear wax caused by the presence of the cat ear mites in the outer ear canal. This parasite is not restricted to the domestic cat, which makes this photo valid and a useful illustration (I was unable to find a suitable photo of a cat with the condition). Photo Stacy Lynn Baum under a creative commons license. Ear mites (minute crab like creatures) are one of the causes of inflammation of the outer ear canal (scientific term for this inflammation is Otitis externa ). The outer ear canal is the tube that runs from outside to the ear drum (the pathway for the reception of sound), which can be seen when looking at the ear. Otitis externa affects humans and often swimmers as it is called "swimmer's ear" in humans. This YouTube video show ear mites under a microscope. They are not actually in the ear in this video. There are many possible causes of Otitis externa in c

Feline Mange

I'll write about three types of feline mange (a) feline scabies or head mange (b) demodectic mange and (c) sarcoptic mange. The source material is from Cat Owner's Home Veterinary Handbook - the best on the market . Generalised feline mange? Puerto Rico - Photo by Gotham City Lost And Found Feline Scabies - head mange Head mange or feline scabies, is a fairly rare condition in cats, which is caused by the Notoedres mite (head mite) that only reproduces on cats. The female mites burrow a few millimeters (that is a lot) into the skin around the head, and neck to lay eggs, which hatch and lay their own eggs. Their presence and activities causes intense itching that in turn causes the cat to scratch. The scratching will obviously be noticed and it will cause the skin to become red, scratched and worse infected. Symptoms: hair loss and scabs, thick wrinkled skin and grey/yellow crusts form plus the symptoms of scratching. Feline mange (head mange) is contagious and tr

Cat Anatomy

Cat Anatomy - Photo by Curious Expeditions . The picture above was taken at Wax Anatomical Models at La Specola in Florence, Italy. The photograph is published under a creative commons license kindly granted by the photographer. I am sorry if it is a bit gruesome. It is pretty well all I could find as an illustration that was licensed for publication. Cat Anatomy is a very wide ranging subject. The anatomy of a cat is very similar to human anatomy. If you were writing a biology book for students of biology you would go through every part of the a cat's anatomy in some detail. It would be similar to writing a book about the human anatomy. It would be a thick book and pretty boring for your average internet surfer. So, how do you limit such a big subject and make this post meaningful? The answer I think lies in doing two things: Having a quick general look at cat anatomy - an overview and; Focusing on the areas of cat anatomy that are particular to the cat and of parti