Friday 29 December 2023

Each of Taylor Swift's cats worth £80 million each? True or false?

The Mirror newspaper tell us that Taylor Swift's cats which comprise one Ragdoll and two Scottish Fold cats are each worth £80 million in terms of their ability to earn revenue. The valuation comes from a website It's pure speculation actually. 

The valuations must be based upon their individual social media accounts and how much revenue they earn. They will certainly be good earners because they are associated with Taylor Swift who is the top social media star on the planet as far as I know.

Each of Taylor Swift's cats worth £80 million each? True or false?
A lot of cats don't like cameras and in Meredith's case it won't help her earnings potential! Image: Instagram (believed).

Taylor Swift is approaching a personal valuation of US$1 billion. It's no surprise that her cats have a good value as well in terms of their ability to earn money but it's simply a spin off from her. Her Ragdoll cat Benjamin Button would just be another Ragdoll cat in another home with no value other than their purchase price but for the fact that Taylor Swift looks after him, lives with him and promotes him on her social media webpages.

The conclusion is that we don't know for sure how much Swift's three cats are worth individually or jointly.

Anybody valuing them would do so subjectively because it's too difficult to quantify objectively. In case you aren't aware, Taylor Swift's three cats are Olivia Benson, Meredith Grey and as mentioned Benjamin button.

My research indicates that it's unlikely that they generate a huge amount of income on their own to justify these valuations. Their value, as mentioned, mainly lies in the fact that they are cat companions to Taylor Swift.

Their earnings probably come from merchandise promotions using their image or appearances in media projects.

Their worth would be based on licensing agreement values, the amount they earn through endorsements and customer demand for products or media promotions featuring the cats.

Taylor Swift's enormous wealth is based on her talent as a musician and songwriter. Not on the presence or value of her cats. Although they probably polish up her image nicely. Did she adopt them for that purpose?

Separately, I don't think it's all a bed of roses for Taylor Swift and her cats. She tends to treat them as babies and I think that is incorrect - best to respect the cat. And she promotes the Scottish Fold which is a breed which should not be promoted because they are inherently unhealthy. In fact, it's a breed which should not exist if you are really concerned about animal welfare.


P.S. please forgive the occasional typo. These articles are written at breakneck speed using Dragon Dictate. I have to prepare them in around 20 mins.

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