Sunday 3 December 2023

Quirky, honest advert and good photos get this anti-social tortoiseshell cat adopted!

The story of Quinn, I think, helps us understand how best to ensure that a rescue cat at a shelter is adopted. Quinn is a female cat but to me the name is male but that is an important. She is a tortoiseshell-and-white cat with attitude. And her adoption advert from the Humane Society of Washington County in Hagerstown, Maryland, USA, has been reported on social media.

Quinn. Photo: Humane Society.

Fox News reports it which is highly unusual. They describe the adoption advert as funny and honest. It's quirky. It's different. And I suspect that the person who wrote the advert, a staffer at the Humane Society, had become exasperated because Quinn was the longest-term resident at a shelter run I believe in partnership with the Humane Society.

The advert went viral on Facebook and was picked up by news media. Here's a taster of what they wrote to attract attention:
"Do you want a cat who doesn't want you? Do you crave the feeling of being judged in your own home? Do you need someone who will slap you back into reality without notice? If you answered yes to any of these questions, we have the cat for you. Meet Quinn."
They made it clear that Quinn was not a cat for everyone but somebody might like her icy stare and sudden snacks! And they said that she has "an uncanny ability to make people feel unwelcome in her presence - which is perfect for those who are 'tired of visitors'." 

And further they said that Quinn is essentially a...
 "lively houseplant, because all she really needs a human for is food, water and changing her litter. If you adopt Quinn, you will not be her owner, because Quinn cannot be owned. She will own you, your house, your belongings and everything you hold dear." 
You get the drift. Added to these derogatory words about Quinn which were tongue in cheek, there are some really nice photographs. I think all shelter should produce what I call readable photographs meaning photographs in which you can see the cat clearly. They don't have to be beautiful, pretty pictures but should be clear and clean.

The stark change in advertising M.O. came about because originally their advert was very standard and conservative but nobody get the bait. They weren't interested.

The Humane Society shelter (the Humane Society works in partnership with shelters as I understand it and do not run their own shelters) decided that honesty was the best policy and it certainly is as shown by this new story.

And if you read between the lines you know that you're going to adopt a cat which is a typical domestic cat in many ways. This is a tortoiseshell-and-white. They are known to have a bit of attitude but beneath that personality there is a loving cat waiting to get out.

And on November 24, the Humane Society tells us that Quinn has been adopted.

The lesson from this story is to be honest, clear and forthright in telling the world about a rescue cat to which you add nice, clear and crisp photographs and then you let the cat do the talking because somebody will come along who appreciates the honest direct approach.

Here is a Facebook post from the Humane Society.


P.S. please forgive the occasional typo. These articles are written at breakneck speed using Dragon Dictate. I have to prepare them in around 20 mins.

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