Thursday 26 May 2022

Samsung use a cat to promote its new 200MP sensor for Galaxy S23

Galaxy S23
Galaxy S23.

Samsung has developed a 200MP sensor for its new smart phone. This means that the sensor has 200 million pixels. Professional 35mm SLR cameras, even today, have 24MP sensors and therefore Samsung is really pushing the limits. And they chose a cat for their advert. What else? However, increasing the number of pixels does not automatically increase the quality. There are other issues to take into consideration.

The advert shows a photo session of a cat and the resultant huge billboard taken from the photograph. It looks impressive but it seems to me that the sensor is better than the lens and better than the printing process. 

If you're going to achieve fantastic definition and detail, every step in the process has to have equal quality. Another barrier to seeing that quality is that we all look at our pictures nowadays on a computer screen. The computer screen's quality is limited by the number of pixels. Therefore, it is doubtful you will see the improvement in quality.

However, one advantage of such a large sensor is that you can crop out the centre portion which turns the camera into a digital zoom while maintaining decent quality even at very extended zoom ranges.

Nonetheless, I am delighted that they chose a cat as the subject matter for their promotion. It isn't the first time. Back in 2019 another smart phone manufacturer, Xiaomi, included a 108MP sensor in their Mi Note 10 phone. They used a cat as well in their advertising.

Samsung use a new 200-million-megapixel sensor in the new phone camera and use a cat to promote it

There is speculation that the Samsung sensor which is labelled as the ISOCELL HP1, will be in the new Samsung Galaxy S23.

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