Arm & Hammer Cat Litter

In the Arm & Hammer® advert in Cat Fancy magazine (Vol 53 August 2010 - issued June 2010!), it says that cats and people prefer cat litter that destroys the worst odors. Well, it doesn't actually say that but there is a cat next to the litter and a line of text below it that strongly implies that a cat prefers litter that does not smell as cats and a person raise their hands. I can't quote it as it would be a breach of copyright.

Is this true? I think the opposite is true. We (people) don't like litter box odors because we like a sanitised life so the advert is right to that point. But a cat's life revolves around scent and smell and as the litter box will smell of the cat that uses it (each cat should have their own litter box) a cat cannot dislike a litter that smells.

In fact a cat will feel comforted by its own smell. Therefore I think this advert very strange indeed. It seems to be saying this...

"We hate litter box smells. Because of that our cat doesn't like them. Because of that a cat might not use the littter. As a result if you want a cat to more reliably use the cat litter use Arm & Hammer® cat litter as things will get better..."

Wrong obviously. It might be nice clumping litter but please don't bend the truth to sell a product. If the product is genuinely good at neutralising litter odor then just say it. This is probably not perfumed cat litter but if it was a cat might object to it. Cats seem to prefer neutral and natural cat litter and as mentioned it should smell of them not perfume!



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