PETA compares eating fish to eating dead cats. People need to 'sea' things better.

NEWS AND COMMENT: A spokesperson for PETA said: 

"Grimsby – the centre of the UK’s “seafood” processing industry is catching some heat from PETA with a new lenticular billboard – showing a smiling fishmonger holding a limp fish from one angle and a dead cat from another – urging locals to see fish as intelligent, sensitive individuals and opt for vegan fare instead."

PETA chose Grimsby, UK because it is a fishing town; historically connected with fishing and they put the sign outside a fish and chip shop.

PETA compares eating fish with eating dead cats. Image: Grimsby Live.

Apparently if you look at the billboard poster from different angles you either see a fish or a dead cat. 

A clever aspect of the billboard is the use of the word 'sea' which sound like 'see'. They are asking people to see more clearly what they are doing.

Separately, it might be worth noting that thousands of people in Asia like to eat dead stray and domestic cats particularly if they have been killed brutally as it improves the flesh's medicinal properties.

As you can tell from the statement at the top of the page, PETA want people in general to consider fish as sentient beings. And further they want people to opt for a vegan diet.

Personally, I am also pushing for fish welfare. A study has found that fish feel pain (link below). Because millions of fish have been caught over the years, it seems that human kind regards fish as harvesting wheat and not killing billions of animals in a painful way through suffocation.

RELATED: Fish endure prolonged suffering due to a failure to stun them before slaughter.

It's time for a change. It's a time to change the perceptions of the general public. It will be difficult because the fishing community is pushing back against this poster on the sidewalk. This about protecting jobs.

And also, fish is constantly promoted as a healthy food source. It will be many years before people come off fish solely because they regard them as sentient creatures.

But things are changing because little by little people are realising that animals are sentient and have the power to feel emotions. Animal are often far more intelligent than the vast majority of people believe. Studies are gradually revealing this intelligence.

Personally, I am totally for PETA on this and in all the work they do. They push tirelessly for animal welfare and they don't mind shocking. In fact, they have decided that creating shocking campaigns is the best way to catch people's attention and change their attitudes.