Dogflation at 9% in Britain against 4% general inflation. Dog owners ripped off.

Image: MikeB

British veterinarians are killing the goose that lays the golden egg. And somewhat mysteriously and without transparency prices of a range of dog products have risen faster than general inflation. To me, being a rather cynical person 😇, the manufacturers and retailers are ripping off dog owners by jacking up their prices after the Covid-19 pandemic. They know that there are more dog owners out there in Great Britain and they want to milk them as much as possible.

Dogflation means the increase in prices of dog related services and products.

That certainly applies to veterinarians. The Times today reports that "125 owners a day give up on pets as dogflation bites". It's a good title with a hint of amusement but this is a serious matter. 😒

The information comes from Dogs Trust, Britain's biggest dog rehoming charity. They say that they are experiencing unprecedented demand. What they mean is that more people than ever are giving up their dogs to the charity.

And the biggest worry for dog owners is veterinary bills. The problem is that independent veterinarians have been bought out by big businesses to form veterinary clinic chains run by accountants who simply prioritise making a big profit rather than providing an excellent service to their patients. 

RELATED: UK pet owners go abroad to cut bills for veterinary treatments.

That's how it works for the big corporations. So Britain has lost those beautiful independent veterinarians. Well, there are still some around but there are far too many vet chains charging inflated prices and they are, as I mentioned in the opening sentence, killing the goose that lays the golden egg.

By that I mean they are reducing the number of pet owners because the cost of owning a pet is too high and because of that there will be less work for veterinary services. You can only charge so much. You can only rip off people so much before they give up and go away. This is beginning to happen.

The Times reports that, "Dogs Trust says record numbers of owners want to give up their animals and some of its kennels are so busy they have waiting lists."

And the problem is the rising cost of dog food, pet insurance and perhaps most importantly veterinary care. And because there are more people giving up pets which is the general trend at the moment, there are less people to adopt them because there are two sides to this problem.

If the mood in the UK is that it is too expensive to own a dog or a cat there are going be less people knocking on the doors of animal shelters looking for a pet to adopt in addition to, as mentioned, more people giving them up.

Last year Dogs Trust received more than 45,000 requests to give up their pet which is the equivalent of 125 per day.

The chief executive of Dogs Trust, Owen Sharp said: "The demand for us to take in dogs is outstripping our ability to meet it at the moment, so we have waiting lists. There is a direct correlation between people struggling to afford to have their dogs and the numbers wanting to give them up."

The charity commissioned Capital Economics, a research company, to work out the value of dogflation versus the general inflation in the country. Dogflation is at 9% while general inflation is at 4%. And Mr Sharp doesn't know why there is this disparity. I know why: it's rip off Britain.

These companies are taking advantage of people. And a survey by Dogs Trust found that veterinary bills are the biggest concern as mentioned.

Mr Sharp said that he was at a loss to explain the steep rise in prices. He said:

"You hear things such as manufacturing costs are higher or raw material costs are higher but you wouldn't really expect them to be disproportionately higher than the production of human food. So is there an issue going on in retail? I don't know. There is a lack of transparency around it, and I don't feel it's getting enough focus at the moment."

Dogs Trust has asked the government to intervene. They want the government to support struggling dog owners by removing VAT on pet food and veterinary services. Pet owners are being disproportionately hit by inflation.

The charity wants as many dog owners to keep their pets as possible and the same would apply to cats. Mr Sharp added that the charity "desperately need the government to step up and play its part for this country's 12 million dogs and their owners."

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P.S. please forgive the occasional typo. These articles are written at breakneck speed using Dragon Dictate. I have to prepare them in around 20 mins.