The Internet is bloated and repetitive. I'll tell you why.

The Internet is too big and too repetitive in 2023. It is suffering from acute bloat. In human terms it is morbidly obese and it is still guzzling crackers and processed foods. No one is managing it. It is a product of human competition without controls. This article will be a victim of the bloated Internet. Hardly anybody will read it. I'll be lucky if it is read a hundred times. It's basically a waste of my time.

You will see hundreds of thousands of articles on any one subject. What's the point? You will see millions of articles answering your questions that you have put into Google's search box. There are far too many websites and they repeat each other. They regurgitate the same stuff endlessly.

The Internet has become boring in its repetitiveness. It's a great wall of words and pictures, each one the same as the other. And authors in an effort to beat other authors of articles sometimes make them longer and longer to the point where they are unreadable because most people want to find answers quickly on their smartphones. If you've written a 3000-word article no one is going to get to the bottom.

I've painted a black picture but the Internet has got worse because of this constant competition by the owners of content websites. And the competition is to be visible which turns on search engine optimisation - SEO.

If there are 3 million websites with the same article on the same topic, they are all chasing the top five slots in Google's search engine results on page 1. Only the top 10 of those websites featured on page 1 of Google's search results get clicked on. All the rest are in the dark. They are a waste of space. The clog up the internet.

The tip of the iceberg in terms of Google search results is a tiny tip and below it is this huge mass of words and pictures. The problem, as that websites are chasing an almost impossible objective to be visible in the vast ocean of words.

They do this by trying to optimise their webpages from a search engine perspective. And that tends to create a very bland page written for a 14-year-old which is very repetitive and written in simplistic ways.

It's almost as if the Internet is destroying itself by becoming more and more bloated. It's like a huge overweight man or woman who is still guzzling on unhealthy food. Becoming sicker and sicker.

Piles and piles of repetitive semi-dead pages. Google tries to be fair and operates a kind of time share system which recycles websites to the top from time to time to give them some air time. But it is small fry.

It's the same with social media. Millions and millions of Facebook pages chasing a bit of visibility but hardly ever if ever achieving it. People try more and more desperate things to get seen.

They might rebuild their website but rebuilding a website doesn't really do anything. It might produce a short improvement in visibility for a while, for a short while but that soon fizzles out. And as all the content has been written there's nothing more to say.

That's the truth of it, there is nothing more to say except provide news. News always changes but even that becomes boring because news, too, can be very repetitive. You will see hugely repetitive news stories. And the news media run out of stories so we get these ridiculous click bait articles about a black panther roaming around the Buckinghamshire countryside in the UK or some other idiotic article.

And there are many websites which simply publish click bait articles. They provide misinformation and there are millions of pages like this. This just serves to degrade the Internet.

Back in the day, about 15 years ago the Internet was far less competitive. And before that it was even newer and fresher. The website could actually lead the way on something and be different. Now it is impossible for a website owner to be different because it's all been done before.

All you can do is write good articles with good content but, you know, content runs out. When it's all been said and done all you can do is repeat, rinse and start again. Repetitive, the same, boring, and web surfers are drowning in trillions of words seeking information and entertainment.

Google wants the Internet to expand which is fair enough because they are a business. They want to expand because they can make more money in advertising revenue but their objective is almost self-defeating. And it must get harder and harder for Google to provide good search results and harder and harder to index the trillions of website pages accurately and fairly as the Internet becomes ever more bloated and repetitive and samey.

It's time for a change but there is no way to change. Artificial intelligence (AI) has been promoted as being revolutionary and something that will improve people's search results and help them find top quality information quickly but I don't think this is actually happening.

AI simply feeds off the Internet to provide answers to questions. It is delving into the massive pile of the Internet and summarising what it sees. AI is good at summarising things. It provides a good précis of what's been said but the information that AI provides is very bland and very safe. It too is repetitive and boring.

Perhaps the size of the Internet should be limited. Perhaps there should be a neutral, independent and international organisation which governs the Internet and limits its size. Only the best sites should survive. All the rest should go to the wall to help create an Internet which is clear, sharp, precise, manageable without click bait. The survival of the fittest. Darwinism in action.

What should be on the internet? Here is an example. An inspiring story in a short video. A great woman. Her efforts are almost invisible on the internet. She should be at the top. That's another issue. Good things drown in the ocean of words, videos and pics.