Fancy Feast cat food brand opens a New York City restaurant (for humans!)

NEWS AND COMMENT: Cat food brand Fancy Feast have opened a restaurant in New York City for humans! It is called Gatto Bianco which means white cat. It's an Italian restaurant with a medley of recipes and I've got to presume that the food looks like cat food! Wrong? But it is for humans. I don't really get it. The restaurant is located between Far West Village and the Meatpacking District in New York City. 

Gatto Bianco by Fancy Feast. Photo: Purina.

The chef is taking inspiration from Fancy Feast Medleys recipes while paying homage to traditional Italian cuisine according to Nestlé Purina the umbrella company which owns Fancy Feast.

The dishes have been developed by Fancy Feast's in-house chef, Amanda Hassner together with Italian chef a New York restauranteur Cesare Casella.

Hassner said:

"Food has the power to connect us to others in meaningful ways and take us to places we have never been. The same is true for our cats. The dishes at Gatto Bianco are prepared in ways that help cat owners understand how their cats experience food – from flavor, to texture, to form – in a way that only Fancy Feast can."

My personal viewpoint is that this is a ridiculous concept. I can't see the point of it. Is it meant to educate people on what it's like to be a cat eating cat food? If that is the objective it doesn't work. And is the food going to look like cat food? If so, it is not going to look great to a human. It just seems to be a muddled concept to me and pointless but perhaps I am being far too negative.

Is it going to look like this with a side salad?