This is hardly about cats but it is, perhaps, indirectly about cats. Internet users appear to be falling out of love with Facebook and Twitter. This may be because the majority of users on Facebook are younger people and they have taken to using new services such as Instagram and Snapchat.
Ofcom, the regulator of telecoms and media in the UK, said that the portion of people who checked their social networks weekly had fallen from 65% a year earlier to 56% in October 2014.
Apparently Facebook and Twitter are also on the wane in the United States and Japan together with China. The rate of decline in those countries is slower than in the UK.
It appears that Facebook has become unfashionable with younger people which indicates that it is more fashionable with older people and with respect to this it may be the case that middle-aged and older cat lovers now spend more time on Facebook than they did on cat websites.
A lot of Websites have a Facebook presence and it is almost as if that the people who would have visited the website now visit Facebook instead. The idea of a website having a large Facebook presence is to promote the website but the danger is that people migrate to Facebook instead.
The way Facebook has dealt with this is is to buy up companies such as Instagram, which appeal to the younger market.
Instagram, which is a photo sharing network, say that they have 300 million users which overtakes the number of Twitter users (284 million).
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