Is it possible to make easy money on the internet? I don’t believe it is. Why should it be easier to make money on the internet than on the ground? We are dealing with the same business principles, the same clients and business associates, ultimately. In short we are still dealing with people. Sure there are differences. These are both good and bad. But the differences are not the kind of differences that make it easier to make money on the internet. They simply relate to the methods of making money because of the nature of the internet.
In fact, the very ease of starting an internet business can be its undoing. The start up costs, in terms of hard cash, can be almost zero. This is very attractive to millions of people, particularly cautious people. A lot of people hanker after running their own business but are frightened. The internet lets them put their toe in the water of the business world with no downside, no risk. However, most successful business people are not averse to taking financial risks at some stage. An overly cautious approach is the death knell to successful business building, in my opinion. The great benefit of low start up costs also creates false expectations and a carelessness which combine some time down the line to demotivate and before long fizzle sets in. Another failure.
The great benefit of the massive world market that can be tapped into on the internet is also both a positive and a negative. A huge market means lots of customers. A huge market also means lots of suppliers (websites). And that means a ton of competition in which you can drown without a trace. It is easy to be completely invisible on the internet for ever. No one will ever read what you say unless you learn how to get noticed. And that is the first indication that the start up costs are not that low after all. You’ve gotta learn how to do it. That translates to time, your time, hundreds of hours of it and more. And time is the equivalent of money in the business world. The start up costs are not low after all.
Making money on the internet from scratch is about a lot of up-front work and the income comes much later down the line. So if you are alone, the financial start up costs are low but the effort start up costs are high. You can’t buck the economics. Of course, you can get someone to build the website for you and you can advertise using Google Adwords. That reduces work start up cost but significantly increases financial start up costs. The formula is in balance.
How about those, make easy money on the internet websites? They often get lots of traffic. I see many with Alexa rankings in the 20,000 and better. That means at a guess, unique visitors in the order of 50,000 per day. Some of these visitors buy into what these sites are selling because they have learned that it is not easy to make money on the internet but can’t quite accept it. So they turn to that warm helping hand at a very enticing cheap price to get their site noticed and to make quick bucks. It is very tempting, I know, but to be avoided.
The truth is that if you are making about $2,000 dollars a month the safe way you will need about half a million USD in the bank at about 5% interest. That is before tax. Some people take years to earn that and most (99%) never save that amount over their lieftime. I am talking worldwide. What I am saying is the effort needed to earn or make enough money to achieve a monthly income that supports you is high. And you can’t, in my view, buck that formula. There are stories of people making fortunes on the internet but they put fortunes into it and got more out. The fortune that was put in was made somewhere with great effort.
The bottom line is this, the financial model is always in balance. If it is easier one way it is harder in another way. Expectations to make easy money on the internet should be curtailed, reined in. For individuals with no particular outstanding talent it will be hard work and a long slog but no less enjoyable for that for the right person.
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